You’re a hotelier. With terrifying suddenness, the Coronavirus decimates your events and leisure business. What do you do? Swiss-Belhotel International’s people did some lateral thinking.
With occupancies plunging everywhere, and recognising that any crisis can represent opportunity for those flexible enough, the General Manager of Swiss-Belhotel in South Brisbane, Patrick Laybutt (left), and colleagues sat together to put action plans in place.
“It was after the introduction of the various Covid-19 restrictions had been introduced in New Zealand,” Patrick explains. “One of our decisions was to look after clients at our Australasian properties who can’t work from home, people who need an office space, or have come back from overseas and need to stay longer.”
With 134 generously sized spaces ranging from hotel rooms to suites with galley kitchenettes at the South Brisbane hotel, for example, they realised they could adapt their apartment-style set ups to include the attributes of an office space.
The result was a “live-stay-work” package, which gives much-needed help to guests while generating revenue for the hotel to continue supporting staff and owners through a difficult time, says Patrick.
The live-stay-work campaign has targeted corporate as well as past and loyal customers seeking longer stays, who were approached via the hotel’s database. It was also aimed at expats returning home. “We worked closely with our extensive network and association connections,” says Patrick.
In South Brisbane, hotel-living package guests can choose, inter alia, a superior room with king-size bed, ensuite and walk-in shower; a river-view suite overlooking the city and Brisbane River towards South Bank, or across the Kangaroo Point cliffs to the city; or a “Swiss SuperSuite”.
“Living at Swiss-Belhotel Brisbane in South Bank is like having a permanent office with a feel of home as you experience everything luxury and have a personal haven of relaxation and comfort,” Patrick says.
That means in-room dining, breakfast deals at $17 per person from a selected menu, Uber eats delivered to rooms, in-door pool, gym, unlimited Internet access, 10% off laundry, hand sanitisers in rooms and optional daily or weekly housekeeping.
The response has been great, says Patrick. “People appreciate us being proactive and coming up with a tailored offer that meets current demand. We especially see good pick-up at our Swiss-Belsuites Victoria Park [Auckland] hotel as it’s only five minutes’ walk from a large supermarket and has spacious suites – all apartment-style with balconies.”
Meantime events are obviously on hold given the current clamp-down on gatherings. “Next to general cleanliness, social distance is currently on our mind,” says Patrick. “The health of our guests and associates is our number-one priority.”
A superior room at South Brisbane is available from $90 per day, $560 per week and $1,950 per month. A “super-suite” starts from $120 per day, $805 per week and $3,300 per month.
The hotel is adjacent to the Mater private and public and Lady Cilento Children’s hospitals and the newly opened Ronald McDonald House is directly opposite. It’s ten minutes’ walk to the Brisbane Convention and Exhibition Centre and 14 minutes’ walk to The Gabba stadium. The CBD is 3.6 kilometres – eight minutes’ drive – away.
If, as Czech writer Milan Kundera observed, business has only two functions – marketing and innovation – the Swiss-Belhotel is doing both well.
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